Working with the Media
Health Policy and Communications
Level: Basic
Length: 15 minutes
Type: Tutorial
Presenters: Jackie Judd
Date Developed: 11-2007
Source: Kaiser Family Foundation
This presentation is an overview of the media and how to present information to policy-makers and journalists. Ms. Judd describes the importance of tailoring messages to different audiences and interviewers, as well as establishing rules with a reporter. The presentation also covers the basics of messaging and how to navigate different types of interviews (i.e. print/online, television, and/or radio). The components necessary for briefing decision-makers is also included.
Competencies Addressed: To be determined
Types of Continuing Educations Credits Available: None
Communications Messaging: How & Why
Level: Basic
Length: 20 minutes
Type: Webinar
Presenters: Adam Shapiro
Date Developed: Unknown
Source: CityMatCH
This presentation reviews the value of messaging and the message box process. Mr. Shapiro begins by describing messaging tools (versus facts) and how they can be utilized to influence audiences and their behavior. He provides examples of Maternal and Child Health in the news, gives guidelines for interviewing with reporters, and explains public employee lobbying restrictions. The seminar concludes by describing the message box tool and includes exercises to help the learner create his or her own message box.
Competencies Addressed: To be determined
Types of Continuing Educations Credits Available: None
Strategies for Successful Public Health Messaging
Level: Basic
Length: 60 minutes
Type: Webinar
Presenters: Tim Church, James Apa
Date Developed: 2/19/13
Source: Northwest Center for Public Health Practice
This webinar delves into ideas of effective communication, credibility, and the use of social media in creating effective public health campaigns. It explores how audiences receive messages and are motivated for action. Tim Church and James Apa each speak about the high-tech and low-tech strategies that public health organizations should use in sharing public messages to the public across the different phases of a public health event. They also speak about the importance of social media, websites, and partnerships (local, community, medical, media) to target and disseminate public health messages.
Competencies Addressed: To be determined
Types of Continuing Educations Credits Available: None
Social Media
Social Media for Public Health Practice: Twitter, Facebook, and LinkedIn
*Special Instructions: Registration to PH LearnLink is required. To access the video, click on the “Play the recorded presentation” link under “Session Archive.”
Level: Basic
Length: 1 hour
Type: Webinar
Presenters: Patrick O’Carroll, MD, MPH, FACPM; Bud Nicola
Date Developed: 5-25-2010
Source: Northwest Center for Public Health Practice
Practical application of social media in public health is the theme of this presentation. Dr. O’Carroll begins by advocating for the possibilities Twitter and Facebook can have in the public health field. He describes the role, basics and uses of Twitter by showing step-by-step how to join and use the online application. He also creates a table that illustrates when to use each social media tool based on their characteristics. The learner is also provided a guided tour of how to use and join Facebook. Mr. Nicola next describes LinkedIn, a social networking site for professionals and demonstrates how to use the site. Slides of both presentations are available for use. FYI: A short technical interruption occurs at the beginning of the webinar.
Competencies Addressed: To be determined
Types of Continuing Education Credits Available: None
Collaborative Meeting Spaces and Social Media
*Special Instructions: To access the presentation, click on “Video + slides + captioning […]” in the “Webcast & Handouts” box. [Note: Need Real Player and JavaScript to watch].
Level: Basic
Length: 80 minutes
Type: Webinar
Presenters: Jack Neuner; Colleen Monahan
Date Developed: 4-13-2011
Source: Maternal and Child Health Bureau Distance Learning Training, HRSA; Center for the Advancement of Distance Education
Mr. Neuner ‘s presentation focuses on “Collaborative Workspaces”, including specific web conferencing and project organization applications that allow teams to manage tasks at a distance. He begins by describing why distance collaborative software is necessary, and the main tools and features that allow for web conferencing. He details differences between collaborative Google docs, Microsoft SharePoint, Vyew, and Go-Write.com, and project management spaces including Basecamp, CentralDesktop, and Cyn.in. Ms. Monahan continues the webinar by focusing on “Social Networking 2011 and Beyond”. She discusses social networking trends, tips for Twitter, mobile application, game and virtual world use. Ms. Monahan concludes her presentation by describing how to use social networking for a campaign and how to measure its success. Slides, transcripts, resources and audio are available to aid learning.
Competencies Addressed: To be determined
Types of Continuing Education Credits Available: None
Social Media and Public Health
*Special Instructions: Registration to TRAIN is required. To access the course, click on the “Registration” tab and then click on “Launch.”
Level: Intermediate
Length: 90 minutes
Type: Video Conference
Presenters: Lynn Townshend; R. Craig Lefebvre, PhD
Date Developed: 8-19-2009
Source: TRAIN Connecticut
These conference presentations begin with Ms. Townshend who discusses “Making Social Media Part of Comprehensive Communication Strategy”. She covers how to create a timely communication strategy using new and social media and describes the benefits and shortcoming of utilizing social media. Next Dr. Lefebvre focuses on “New Media Applications and Their Role in Public Health Outreach” by explaining sources, channels and receivers of messages, as well as concepts, behaviors, tools, and landscapes that frame social media. A peanut butter recall campaign example is used to show how using media can be utilized to change health behaviors. His presentation concludes by focusing on the implications of social media in public health programs. Real experiences of a health department and organization utilizing social media, and a question and answer panel, conclude the presentation. FYI: There are some technical issues in the real-life examples and panel discussion sections.
Competencies Addressed: To be determined
Types of Continuing Education Credits Available: International Association for Continuing Education and Training (IACET) Continuing Education Units (CEUs) are offered. Certified Health Education Specialists (CHES) CEUs are also offered.
Social Marketing
*Special Instructions: To access this learning opportunity, scroll down on the landing page to “Social Marketing (by Dr. David Steffen and Dr. Claudia Fernandez” leadership module and click on “View Module Presentation.”
Level: Basic
Length: 40 minutes
Type: Slide Presentation Module
Presenters: David Steffen, Ph.D., Claudia Fernandez, Ph.D.
Date Developed: 2011
Source: Maternal & Child Health Public Health Leadership Institute
This 40-minute slide presentation discusses what has now become a prominent part of public health: social marketing, which is a subset of public health marketing. The presentation discusses the differences between these two types of marketing and the benefits/disadvantages of each, including several definitions of social marketing. Social marketing focuses on improving both individual and societal outcomes through voluntary behavior and is evidence-based. Examples of social marketing campaigns, examples of organizations that use social marketing, and the benefits of social marketing are provided. The presenters also discuss in detail the six phases of social marketing: 1) Describe the Problem, 2) Conduct Target Market Research, 3) Develop the Marketing Strategy, 4) Design Social Marketing Interventions, 5) Plan Program Monitoring and Evaluation, and 6) Implement the Intervention(s) Evaluation. Finally, a case study on diarrhea outbreak in infants is discussed, as well as the Obama Campaign as an example of how to incorporate modern social media. Several resource Web links are provided on the last slide.
Competencies Addressed: To be determined
Types of Continuing Education Credits Available: None
MCH Social Marketing Campaigns in Action
*Special Instructions: To access the presentation, click on “Video + slides + captioning […]” in the “Webcast & Handouts” box. [Note: Need Real Player and JavaScript to watch].
Level: Intermediate
Length: 55 minutes
Type: Webinar
Presenters: Lois Bloebaum, BSN, MPA; Patrice Onheiber, MPA; Antoinette Means
Date Developed: 2-17-2011
Source: Maternal and Child Health Bureau, HRSA
This webinar illustrates examples of three States successful implementation of social marketing campaigns. The presentation begins with Ms. Bloebaum who describes various Utah Department of Health projects and their methods, in particular, to a successful Preconception Social Marketing Campaign. Ms. Onheiber presents a social networking campaign targeting Infant Mortality rates in southern Wisconsin, describing why a campaign was formed, its process, outputs, including postcards, billboards and a Facebook page, and findings. Ms. Means concludes the presentation by describing components of a social marketing First Time Motherhood/New Parents Initiative (LiveitChangeit.com) from the Arizona Department of Health. She concludes by explaining challenges and evaluation towards creating the LiveitChangeit.com campaign. Slides, transcripts, and audio are available to aid learning.
Competencies Addressed: To be determined
Types of Continuing Education Credits Available: None
Social Marketing and Public Health: Effective Campaigns and How They Work
*Special Instructions: To access the presentation, click on “Click Here to see a List of all Archived Webcasts” (in the left column) and scroll down the landing page to “Social Marketing and Public Health: Effective Campaigns and How they Work (September 16, 2009).” Click on title and scroll down and press play.
Level: Basic
Length: 60 minutes
Type: Video of slide presentations, Q&A
Presenters: W. Douglas Evans, PhD, MA and Terry Long
Date Developed: September 2009
Source: The MidAtlantic Public Health Training Center
This video provides an overview of social marketing and recent effective public health campaigns. The first presenter, Dr. Evans, discusses social marketing in a broad sense and how it differs from health communications and social media as well as the evidence for effectiveness. The four main theoretical foundations are discussed, followed by various social marketing strategies/tactics commonly used. Dr. Evans discusses major social marketing campaigns recently targeted to adolescents, such as the truth campaign, an anti-tobacco campaign. Additional campaign and initiative examples presented include VERB, mHealth, and text4baby.
The second presenter, Terry Long, focuses on the Heart Truth, a successful social marketing campaign initiated by the National Heart, Lung and Blood Institute (NHLBI, presenting its inception, how it was developed, the implementation strategy, and why it works. She begins with an overview about heart disease and women and the impact of awareness, followed by highlights of the campaign such as the branding power, corporate partnerships, and community action. Finally, the impact of the campaign is discussed. A question and answer session follows the two presentations.
Competencies Addressed: To be determined
Types of Continuing Education Credits Available: None
